Monday, July 22, 2013

Review: Made You Look How Advertising Works and Why You Should Know by Shari Graydon; illustrated by Michelle Lamoreaux

The kids' survival guide to advertising, revised and updated for the digital age.
Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your video game, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back.
For ten years, Made You Look has been an essential self-defense kit for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows kids where ads come from, how they work, and why it matters.

I worked in advertising for awhile so I was curious to see what this book had to say about advertising.

In Made You Look How Advertising Works and Why You Should Know, kids are introduced to the basics and history of advertising.

As with most Annick Press non-fiction books, this book is very colorful and the layout has the perfect balance between text, illustrations and other elements.

The text is conversational and the illustrations are pretty funny, too. Considering how the topic can get boring at times, this allows kids to stay focused a little longer. The book tackles a lot of aspects for advertising, even new media like online ads and product placements. There are also activities that kids can try which helps illustrate the impact of advertising in their lives.

Thanks to NetGalley and Annick Press Ltd. for the e-copy.


  1. The layout, colors and illustrations help keep kids interested.
  2. The tone is conversational.
  3. It covers a lot of advertising-related topics.


  1. The book can get boring for some kids after awhile.

Characters like the man who still appears as part of the Quaker Oats logo were created to make people feel as if they were buying from a trusted shopkeeper.

  1. Your child is interested in advertising.
  2. You want to teach your child more about advertising and its effect on kids.
  3. You want to learn more about advertising.




Note: This post contains Amazon and Book Depository affiliate links.

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